The Landscape

In spite of the fact that blockchain is framed as the new shiny object across a multitude of industries and verticals, it has a huge perception problem: The players in the blockchain community are cast as iconoclasts dangerously pushing against the status quo. This negative (and false) narrative, mainly caused by its association with cryptocurrency, blocks the potential impact that blockchain can have on all of our lives. 

A longer term goal with this project is thus to deccouple blockchain from crypto and correct the record on this game-changing technology.

The Project

Over two months,  I interviewed all the teams to capture their personal motivations and ambitions during the accelerator. 

These cards will jumpstart the accelerator’s foray into becoming the leading holder of all forms of blockchain media allowing them to seize the narrative and with that the market. 

Role

Alongside a colleague, we were in charge of this project from conception to production. From hiring the photographer to personally interviewing 40+ people to designing the cards themselves, I was involved in all aspects of this project.